Applying for a job requires you to make a good impression and besides the resume, you need a cover letter. There is a part of everyone, even the most proficient writers, that is not okay with writing cover letters. Do not think there is a time where cover letters will not be needed and if your resume is not that detailed then it is through the cover letter that you can appeal to the employer. You will be able to express your personality and style through the letter and tell the company why you think you are the right fit for the job. A lot of employers complain of how most of the cover letter that ends up on their desks are of a poor quality and if you submit a compelling one you will already have an advantage. You need to avoid boilerplate cover letters like the plague. Every cover letter should be customized depending on where you are sending it to. Nobody wants to get messages or emails which have just been forwarded to other people and it is not different from cover letters.
It is important to get to know the person you should be addressing your cover letter to. When you use the general addresses in sending your letters, you will not have prompted any specific person to read the letter and this might be the reason you lose the job. The people you can submit your application to include the HR person, the internal recruiter and also the hiring manager. This ensures that you tailor the letter to be in line with what these professionals are impressed with. When you are filling in the addresses, make sure you have used the name of the professional you are sending the letter to and you might go a step further in finding out the other details you should include in your letter for a personal feel.
You should proceed to the body of the letter after the salutations are done and it is crucial to find a way to talk about the things you love the most about the company. This is interesting and it will keep the reader going up to the end. There will be a lot of people applying for the position and this means you need to point out what you will be bringing to the table.